From Consumer to Expert, Essential IT Services Knows What You’re Dealing With

Essential IT Services, Inc. founder JD Zluticky has been an IT services consumer, and like many of you, found it a frustrating experience. After hitting brick walls with his internal IT department, he learned to take care of things himself to prove he could do it without them.




Creating an IT Company Focused on Customer Service

When JD founded The PC Doctor in 1994, he carried that experience with him to create a company that put its focus on providing great customer service. The PC Doctor was a residential computer help desk service that JD operated for 3 years on a part-time basis in Sasebo, Japan while he was on Active Duty in the US Navy.During that time, he worked on a project for a Japanese company that had a contract to provide transportation services for the Navy base, helping them use a computer program to create reports to gain better insight into their revenues and expenses prior to contract re-negotiations. It was this project that provided JD with the inspiration to change focus to providing business support services.

After completing his service JD returned to Wichita and started a new company branded as Premier Computer and Communications, and continued to provide honest, friendly computer support services to our customers. One of the many reasons clients have been with us for decades! On January 1, 2010 we re-branded as Essential IT Services to better reflect our operating philosophy of providing great, in-person customer service and focusing on the underlying problem instead of the simple fix.


Why Essential IT Services?

When we changed our name to Essential IT Services, we wanted to describe exactly what we provided – those technology services that are essential to help your company succeed. Your goal is maximizing shareholders’ wealth; our goal is to help you leverage the right technology to get there. Instead of focusing our efforts on solving what’s broken, we want to solve the underlying issues. Working with you and your company, we define what needs done, for your specific needs. For us, we’re not providing you technology support – we’re providing you commitment that your technology will keep working for you. We promise we’ve got your back.


We Carried that Philosophy Into Our Logo

We wanted our logo to be a symbol and reflection of what we do for our clients everyday, so we chose a target. This target represents strategy, since everything we do is about strategy, whether internal or for our customers.



  • The blue circle represents the basic IT support, things have to work. The 3 balls symbolize our competition; they are able to also provide that support but separated from our next level service by the white distance in between blue circle and center circles.
  • The 3 circles in the middle represent the 3 layers of thing we know you have to focus onto maximize your IT investment. Dark green for the lowest total cost of ownership – buying the right tool for the job.
  • The lighter green ring reflects increased productivity and efficiency– using the right tool for the right job.
  • The gold ring represents true IT strategy.

Now that you have the right tool for the right job and everyone is using it effectively, you can start to harness the information that you’re gathering in your company to maximize your profits.

  • And finally, the gold ball on top is our lodestone, a reminder that all businesses have one simple objective: to maximize the wealth of shareholders in the long run. In today’s technologically advanced world, we know that you can’t do that without maximizing your return on investment with IT.